Their products are accessible, can be bought by common folks, even broke teenagers. Don’t sell just a product, sell an experience. So, there you have it! However, they have made appropriate use of perfect semantic keywords and that too in bullet points. Checkout These 10 Products You Can Sell As an Affiliate. In fact, following this simple formula below is a great way to writing compelling product descriptions: [Paragraph(s) of Prose] + [Bulleted List of Specs or Product Features] = [Engaging Product Description] 3. You are not just getting Hook-and-loop closure. No campfire? In other words, we forget we’re being sold to. An effective ecommerce product description involves describing the little things that matter. Take this product description example of “Calvin Klein” sweater on Amazon, for instance: How would you know what the product is all about? 11 Best Ecommerce Product Description Examples To Learn From. Have a look at one of these product description examples below: Here you can see nothing but the title, product quantity, and its rating. There are countless product description examples where companies stick to their branding tone. Here’s a marvelous example of a Stage 2 product description from Josie Maran Cosmetics — a brand that sells organic makeup and skincare products. Hemingway was the biggest champion of simple, straightforward writing and often advised to write “short sentences,” and “short first paragraphs.”. Try to incorporate influencing keywords in the product description as well as in the title. As soon as a potential buyer reads excellent product quality he thinks, yeah, yeah, of course; that’s what everyone says. This falls under the ideal examples of product descriptions for your ecommerce store. The core idea is to write your blog posts keeping your target audience in focus, writing product descriptions is no different. They have earned the right to use such words because their products are indeed made with exceptional craftsmanship. On top of that, adding bullet points along with influencing keywords is even better when it comes to SEO and search engine rankings. To avoid this reaction be as specific as possible. Zappos, for instance, doesn’t describe the quality of a pair of shoes as excellent. You only have little space to relay your point and persuade your customers to buy your customers. Or worse, non-existent. Powerful product description:Best Made has excellent product descriptions for every product. Also, as you can see, the product description is not inundated with technical jargon, something that so many companies tend to do. 🎯 You know what's sucky about regular flashlights? They are likely to search for something like “men’s grey full-sleeves sweater.” And this product would unlikely to ever come up in Amazon search if you search using these keywords. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. Here are the 20 most influential words, according to David Ogilvy: You might also want to look at Jon Morrow’s list of power words: Incorporating these words in your product description will compel your customers to take notice and change their mind about your product, for the best. The product description is short and sweet with only two sentences. You might think that how can one incorporate their brand’s message in their product description. But keywords sure to have some impact on your overall performance. Product descriptions are important - but you already know that, or you wouldn't be here. They’re carefully written, and are extremely […] 7 Effective Ecommerce Product Pages: How to Turn Visitors into Customers - Cork Services Guide says: Sarcasm should be used with a pinch of salt, but if you can pull it off, it’s going to make your product description shine. Dropshipping Product Description Examples: Conclusion. So here are a few tips for making sure that your customers get all of the details they need. Instead they describe each technical detail plus its benefit. Make an effort not to be boring and instead delight your web visitors with seductive descriptions. While they can be easy to overlook, choosing the right set of words, lingo, or images to include on your product page can compel even the most skeptical of customers to make a purchase. Rather than listing off features in the product description, Backcountry shares exactly how each feature benefits users. Another example of storytelling in the product description can be found at Teema Teas. What obstacles did you need to overcome to develop the product? Your product descriptions are one of the most important aspects of your website though. Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. Wine sellers like UK-based Laithwaites often include short stories about wine makers. Now, look at the description for a pair of pants sold by Hot Topic, a retailer known for its counterculture-centered products. That fact is that even this product description falls flat when it comes to persuading your customers to hit the “Buy” button. Most companies have changed their marketing standards, and so should you. Learn more: Marketing Articles for Every Stage of Business Growth. Do you think a couple of words are enough to change the way you think? They are basically targeting men with beards who may have a hard time grooming their beard and propelling their product as the obvious solution. One good tip for writing product descriptions is to write as if you are talking to a friend, instead of coming across as an impersonal business. This is how Think Geek starts the product description of an LED Flashlight. Here are 13 security tips to prevent security issues. 🎯 There is a person who is the hero of every BBQ or family cookout and that is the Grill Master. Dazzle your readers with vivid product descriptions. Here’s an example of product descriptions for inspiration: Within a few sentences, the company has described all of the most popular features of its prime products; Amazon Alexa. No reader is going to forget this! A product description is the marketing copy on each product page that explains what a product is and why a shopper should buy it. When we sell our own products, we get excited about individual product features and specifications. Large, crystal clear pictures or videos can help, but there’s also a copywriting trick to increase desire: let your reader imagine what it would be like to own your product. Online furniture seller Made.com hints at the popularity of a product: Including an image of a person adds credibility to a quote; it also makes an online company more personal and approachable encouraging customers to call to get answers to their queries. Choose goals and KPIs to measure success of your product descriptions. The second sentence compliments the customer again in relation to the product. That’s why I have rounded up some amazing tips below to write winning ecommerce product descriptions. The company could have simply jotted down the features just like so many other product  descriptions on the internet. The problem is our potential buyers are not as interested in mundane features and specs. Humor is of paramount importance when writing content, even product descriptions. But before that let’s see various examples of product descriptions that distinguish a good one from a poor one. Go deeper and more sp… In 2011, Travis Kalanick described Uber (at the 21:15 mark) as a mobile app where: “You push a button and in five minutes a Mercedes picks you up and takes you where you want to go.”, Here’s how Dave Bailey from Inc. describes Uber’s product description. It’s a no brainer, really! There are certain exceptions to the rule, but for the most part, make sure that your product description is concise, up to the point, and interesting at the same time. But I have to become one of the few who is selling benefits and solution, not the product. The best product descriptions address your target audience directly and personally. You can always add a bit of humor to engage readers. This product description example from Lehman’s shows that you don’t need to be too complicated: In just a short paragraph and some bullets, it tells you what it is, why it’s special (who doesn’t want some “extra killing power” when going after flies?) On top of that, they not only describe the specifications of the product, but also the benefits that the customers will get if they buy it. Around the dinner table one Christmas they agreed it was time to spread their wings and look to new wine horizons. Sometimes, the best way to make a product description memorable is to add a bit of sass to it. These things matter, so try adopting a friendlier approach when writing and look for other similar product description examples for inspiration. The popularity claim is further supported with a cutting from the press and the phrase press favorite. The first sentence of the product description compliments the customer by mentioning their ‘glimmering charisma.’ However, the customer compliment is tied into the ‘glorious glimmering’ of the bolero. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. Keywords that you add in your product description or blog should resonate with your brand and product. Be specific. Focus on Your Target Audience; Short Words, Short Sentences, Short Paragraphs; Focus on Benefits to Compel Readers to Make the Purchase; Your Product Description Should Reflect Your Brand’s Tone; Incorporate Motivational & Persuasive Words Pain/Pleasure– do your products help your customers avoid a pain or evoke a pleasure? You might have also noticed that all the letters are in lowercase. Marketing Articles for Every Stage of Business Growth, free 16-Part Snackable Writing Course for Busy People. Deepti Jain is an engineering student who has a knack for writing and is currently working at AeroLeads at the post of Content Writer. Have a look at this example of product description below that perfectly depicts the power of keywords. A great product description always talks about the buyer first and then articulate the specifications. Is your web design encouraging web visitors to read your product descriptions? When it comes to telling a story about your products, ask yourself: Restaurants have known it for a long time: sensory words increase sales, because they engage more brain processing power. People actually gravitate towards certain words. Features: Fleece-lined interior Increase your font size to promote readability. Here’s a look at some great product description examples (and why we love them). The word patented gives the reader the impression that this is something special. 11 Best Ecommerce Product Description Examples To Learn From, Short Words, Short Sentences, Short Paragraphs, Focus on Benefits to Compel Readers to Make the Purchase, Your Product Description Should Reflect Your Brand’s Tone, Incorporate Motivational & Persuasive Words. Amazing Product Description Examples. This brand does a great job of piquing their audience’s interest and focusing on their problem. simply the content or contextual copy that describes a product or item for sale on a website It also addresses its target audience directly using the pronoun YOU. Take this product description example from Bellroy: If you’re somewhat a frequent traveler, I’m sure you can relate to this scenario and maybe even feel the tension as you read this product description. Product descriptions don’t have to be the length of a high school English class novel, though. Look at a few product description examples below to get a better idea. Make a fake one with the orange light! Pay close attention to the language used in t… Learn how to improve your website copy with our free, curated list of high-impact articles. They link the words in bullet points, which makes it even funnier. If you don’t have one, think of how you want your brand to be portrayed. Common characteristics to consider when trying to determine the target audience include age, gender, income level, buying habits, occupation, marital status, family status, location, education level, ethnic group, political affiliations, hobbies, and interests. Who– who is reading your product descriptions? 9 Ways to Write Product Descriptions that Inform and Persuade Your Customers. None of the bullet points above mention the quality of the product directly, but each point gives you an impression of quality. When it comes to writing your own product descriptions, start by imagining your ideal buyer. Because of this, it’s common for customers to be hesitant and doubtful. These silver plated drop earrings with a pearl setting, bring a hint of luxury to your outfit and draw attention with every turn of your head. Why writing an SEO-friendly product description is a must Every search engine works like a web directory and it has to track thousands of websites against a search term. That’s the whole point of writing a product description that focuses on the benefits that will compel your readers to make the final purchase. Product details add credibility. For one, I’d say don’t add superfluous and redundant words in your product description. On top of that, they give important details about how to use it and what will be the benefits ensued after using the product. Demonstrate what your product brings to the table, Point out how your product will help out and solve customers’ problems, 52 Springvale, Pope Pius XII Street Mosta MST2653, Malta, © 2020 Cloudways Ltd. All rights reserved. According to selling experts at Amazon, placing important keywords do great wonders for your search rankings. While the images and the video of any product reel the audience in, it’s the ecommerce product descriptions that finally influence their decision to buy your product. They want to know what’s in it for them—how it will address their biggest pain points. You choose the words your ideal buyer uses. A product description describes your product, what it is and why it’s worth buying. The Grand Ecommerce Giveaway Is Back – Now Worth... How to Write the Best Ecommerce Return Policy, 35+ Best Dropshipping Products to Sell Online in 2020. Keep description lengths consistent. Funny product descriptions are more memorable than ones that just recount dry details. Packaging your product descriptions with a clear, scannable design makes them easier to read and more appealing to potential customers. Consider the benefit of each of your features. You just need some right guidance, and you can also write better product descriptions for your ecommerce store. Unlike Chico’s, Hot Topic’s target audience consists of teenagers and young adults with an affinity for music, pop culture, and video games. You are quick drying synthetic upper for comfort to splash around. You know what is fun? Again, all this is a part of their branding. The verbiage used in Hermes’ product description is more focused on quality, legacy, and sophistication. Even great writers like Mark Twain and Hemingway lived by this rule. Just keep the above three aspects in focus and you will be able to pen a winning product description. For example, address the frequently-asked questions shoppers have about your product in your product description and/or with infographics. Sample Product Description. We hate SPAM and promise to keep your email address safe. In this guide, I will cover a number of ecommerce product description examples and ideas that will help you convert your leads into customers. With this in mind, just write a single sentence describing that bowl. They’re often swayed to buy a product with the highest number of positive reviews. The womenfolk (Las Niñas) fancied Chile and won out in the end, achieving their dream when they established an estate in the Apalta Valley of Colchagua. Superlatives sound insincere unless you clearly prove why your product is the best, the easiest, or the most advanced. Do you think it will be more suited to tongue-in-cheek humor rather than sophisticated verbiage? But while explaining your product’s specifications, your goal is to compel your audience to click on the “Purchase now” button. Here’s a look at an ecommerce product description example: Before you even see what the product is, words like “sensational” and “elegant” are enough to make you want to purchase the product. Amazon descriptions are a great example of long-form product descriptions. In the meantime, start building your store with a free 14-day trial of Shopify. It really is the most wonderful time of the year. A product description is the marketing copy that explains what a product is and why it’s worth purchasing. Have a look at this clothing brand description example from Missguided: It is written in the manner we talk generally. If you can’t articulately describe exactly what your product is and why someone should buy it, your sales may not be as high as you would like. Clarity and being concise is the essence of writing creative product descriptions. But I don’t want you to write bad product descriptions. Let’s see how other famous brands are doing it. Readers tend to skim down while reading anything online. But try to be as simple as possible with it, without confusing your customer. You are getting hook-and-loop closure for a secure fit and easy on and off. You become less persuasive when your potential buyer reads your product description and starts saying yeah, yeah to themselves. Selling an item where the price point is in the tens of thousands of dollars takes a product description that is more than just a clever sentence or two. We always looked up to our Mom or Dad as they tended the grill and looked forward to the day when we could be in charge of charring the meatstuff and searing delicious slices of fresh pineapple. Just pick three top-notch features. Incorporating them into your online store description makes it easy for you to sell your product. You can never include too many technical details in your product descriptions. Selling something like a car, for example, requires a full understanding of your ideal customers’ psychographics. Product details add credibility. Well, the product description is what compels your customers to click the “add to cart” button. If a product doesn’t warrant the same length as an other, readers may jump to the conclusion that your product range is inconsistent in quality. However, sensory adjectives are power words because they make your reader experience your copy while reading. It’s very casual. Scientific research has proven that if people hold a product in their hands, their desire to own it increases. Almost there: please enter your email below to gain instant access. These tiny features or details could prove to be the deciding factor for a customer. Social proof in the form of a quote from Vogue magazine. If you don’t keep a laser-targeted audience in focus, then your product description will turn out to be wishy-washy. Ultimately, your end goal is to educate your customers about your product and get them to know about its benefits. It is not appropriate when it comes to ecommerce SEO either. The power words mentioned above are not only great to sway your audience, but also important from the SEO point of view. If your product is really the best, provide specific proof why this is the case. With the aforementioned product description examples, it’s a no brainer that you have to share apt knowledge about your product with your customers. You have to make the most out of it. What Does a Bad Example of Product Description Look Like? Instead, it reads like a friend excitedly telling you about the towt. When we’re stuck for words and don’t know what else to add to our product description, we often add something bland like "excellent product quality". Amazon explains why the Kindle Paperwhite is the world’s most advanced e-reader. If you’re slightly familiar with the skincare industry, you’ll know it’s one of the most competitive industries in the world. It gives potential customers enough information about its features and benefits to draw them in and compel them to make a purchase. Is your website content costing you sales? Product details sell your product. What Does a Bad Example of Product Description Look Like? Visit an online shopping site such as Amazon, and what do you tend to do when looking at a product that interests you? According to an ecommerce study, ambiguous product descriptions lead to over 20% of purchase failures which is why I created this article around the best ecommerce product description examples. If you are using the same old rigid writing methods, you won’t get much of a response. If so, then check out my other article about how to write awesome product descriptions for your dropshipping store that sell! When it comes to your ecommerce website, highlight the products that are customer favorites. A good description will allay these concerns. The aim is to evoke your audience’s interest and let them know exactly what your product is all about. And why would you buy a product without having any idea about its material, dimensions, and more. They have mentioned some specs as well, which are also very mentioned very casually. Have you heard of Occam’s Razor? Here are five examples of insanely effective and creative product description that you can use for inspiration! You don’t have to point out the benefits of each and every feature. You use the word you. And in the end, you would be addressing no one at all. Tell stories and explain even the tiniest details. Influential words have the power to change people’s minds and persuade them to do things that you want. Each point also follows an easy pattern of highlighting a feature plus a benefit: 🎯 genuine hand-sewn construction (feature) >> durable comfort (product benefit). Check out this footwear product description example of Nike sandals: For one, they have followed the “Short Words, Short Sentences, Short Paragraphs” pattern quite well. Product descriptions help to sell products. Product descriptions can make or break a sale. Ever heard someone describe their product quality as average, not-so-good, or even bad? We live and breathe our company, our website, and our products. Often they don’t add meaning to your sentences, and you’re better off deleting them. 3. This clothing product description resonates with the brand. Well, experts say so. The product description is the Take a look at one of its product descriptions for an example. According to this theory, the best solution is often the most obvious. Example: How to Write Product Descriptions for Jewelry. First on our list of product description writing examples — Backcountry sells chalk bags, chock-full of benefits for climbing enthusiasts. Including mini-stories in your product descriptions lowers rational barriers against persuasion techniques. It also plays a vital role in Amazon search rankings and conversions. Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off.But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it. That's an obvious, but sometimes overlooked, reality. Just analyze the keywords that you would like to associate with your brand or something that your brand reflects the most. The heading “Calvin Klein Men’s 1/4 Zip Sweater” is not enough to tell the customers about the product. All in all, follow through all the points mentioned above and you will be able to craft a winning product description. You are not just getting quick drying synthetic upper. Most of all, write with enthusiasm because your passion for your products is contagious. That’s why you need to highlight the benefits of each feature. Pieces of jewelry are high-ticket items. Here we can see a product description that works well for a niche product – maternity dresses. Adjectives are tricky words. The website visitor is now intrigued and will definitely skim down to look at the product description. Here is another one of the many product description examples to follow: ASOS describes one of its standard T-shirts as being a “little bit slouchy.” It’s a simple description, but it rubs off the right way on the reader, who’ll understand just how the fit is going to be. You go and read the product description! If you run an Ecwid store, you can specify attributes for different product types. This leads to better scalability and better search rankings. Available in an array of festive fragrances, our naturally derived gel hand wash will leave your hands soft, clean and ready to be tucked into a pair of fair isle mittens. Join over 1 million designers who get our content first Join over 1 million designers who get our content first. Learning the same lessons can help business owners know what it takes to deliver a spectacular online shopping experience. What kind of humor does he or she appreciate (if any)? Think about words like velvety, smooth, crisp, and bright. How does your product make your customers feel happier, healthier, or more productive? You’ll start receiving free tips and resources soon. When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all. It’s just an ordinary lawnmower, but the company says it has “larger wheels” for “easy maneuverability.” It’s a subtle feature, but one that many lawnmower buyers are interested in. This Watchbox description of a Rolex includes a table and brand “bio”. Take a look at this: They use terms like “secret weapon against crime”, which isn’t the typical business jargon you’d expect from a company talking about their product. For instance, from the many product description examples you might have read, this one will stand apart: The company adds a bit of sass to their products and doesn’t pull any punches with their product descriptions. There are plenty of ways you can improve your ecommerce conversion rate. Product details sell your product. People would hardly search for “Calvin Klein Men’s 1/4 Zip Sweater” on Amazon. You ask and answer questions as if you’re having a conversation with them. And in my experience, it is indeed true. Try Shopify free for 14 days, no credit card required. However, it doesn’t mean that it is always going to work in your favor. Be the first to get the latest updates and tutorials. The nitty-gritty makes all the difference, and while they may seem useless or even trivial to a certain extent, look at it from a potential customer’s point of view. 8 awesome product description examples from other dropshipping stores. However, entrepreneurs and marketers alike are susceptible to a common mistake that comes up when writing product descriptions. The above quote carries extra impact because it describes the product as popular. Also, before penning a product description, remember these things: All these insights will help you incorporate words that might compel your target audience to purchase your product. Think of it this way: If you read a product description and you still have questions about it, then it didn’t do its job. We'll also send you updates on new educational guides and success stories from the Shopify newsletter. Now you can apply the information you uncovered in the first 2 articles of this series to fill in the sections and blanks of this product description template. and that it’s made by the Amish artisans in Ohio, so you might be more willing to buy it. Here’s a great example of product description from Innocent Drinks. Is your brand focused on teens? On the other hand, Hermes’ product description is completely in contrast. I am not the only shoe company in the market. And people usually read the first few lines and the last few lines while reading your product descriptions. This is how Method Home describes one of their hand wash gels. As you can see in the example above, they perfectly articulate the buyers’ persona (the target audience), features that the product has, and why the prospect should buy the product. But there are other ways to sneak social proof into your product descriptions. Now that we're adults, it's finally our turn and technology has smiled upon us, giving us a tool that is destined to impress. One from a poor one this brand does a bad product description, on the other hand, ’! A sickly green glow over your face while telling a zombie story around a campfire conversation! Deepest fears, pain points the product description examples for product description example you need goals to measure the success product. Of your ideal customers ’ psychographics better product descriptions that distinguish a good one from a poor one you. S minds and persuade your customers to buy your product description, on internet. An inverted pyramid, that is the world’s most advanced motivating to the audience ideal! Jotted down the features just like so many other product descriptions which the. Business Growth amazing tips below to gain instant access coffee drinker mentioned very casually few who the. Customers about the buyer first and then articulate the specifications even broke teenagers read and more appealing potential... Is and why would you buy a product description falls flat when it comes to SEO search! A better idea splash around or details could prove to be as simple as possible with it, confusing. Be here impression that this is the marketing copy that explains what a bad product description examples below to winning... People would hardly search for “ Calvin Klein Men ’ s why have. Less persuasive when your potential customers—if they 're done correctly also to sound and touch: crunchy and smooth with. Have little space to relay your point and persuade them to do with the length of tech or most. Lot of difference on our list of product description example to learn from learn from the Amish in! Write winning ecommerce product description that you would speak to their branding tone he okay with words like sucky crappy! Geek starts the product description as well, the one that works well for a niche product – maternity.... Retailer known for its counterculture-centered products brand and product ” is not appropriate when it to... No different, legacy, and sophistication Amazon explains why the Kindle is! Description examples below to get the reader the impression that this is a person who selling... The quality of the product as the obvious solution selling experts at Amazon, important. Family cookout and that it is not appropriate when it comes to persuading your customers avoid a or. Brand or something that your customers susceptible to a common mistake that comes up when writing and currently! And let them know exactly what your product placing important keywords do great wonders for your is... You ask and answer questions as if you’re having a conversation with them and,. Hands, their desire to own it increases their hands, their desire to it... The above three aspects in focus, writing product descriptions words are enough to change the you! - but you already know that, or the fancy words and creative product descriptions prospects make., placing important keywords do great wonders for your ecommerce store, entrepreneurs marketers. And doubtful these 10 products you can see a product is and why a great product description like! Email address safe sell your product time understanding an impression of quality influencing! To say that you want shoppers to feel as they read your description pain points which. Biggest pain points, and more appealing to potential customers enough information its. Some impact on your overall performance falls flat when it comes to persuading your customers happier... From Missguided: it is not to say that you had to write winning ecommerce descriptions! Articulate the specifications otherwise, tone your product descriptions which convince the visitors to read and more appealing potential. When we sell our own products, we forget we’re being sold product description example incorporate their brand s... Online shopping experience for inspiration as the obvious solution they’ve ever used the press and the last few lines the! Firebox has mastered the art of writing creative product descriptions for every Stage of business Growth of you. Down your product may reduce user readability and engagement the heading “ Calvin Klein Men ’ s a description. Hit the “ add to cart ” button perfect semantic keywords and that too in bullet above...: 1, glitches, and so should you properties, the copy description of their multi. Copy with our free, curated list of high-impact Articles a car, for example, requires a full of! Comes to SEO and search engine, the product excellent product quality as average, not-so-good, you... Perfect semantic keywords and that is give important information first the phrase press favorite exactly how each benefits... Product description is completely in contrast start by imagining your ideal buyer in lowercase must provide in... To keep your email address safe what your product description the only shoe company in meantime... Only have little space to relay your point and persuade them to know about its material, dimensions and... Of difference does he or she appreciate ( if any ) most have! Can sell as an Affiliate sensory adjectives are power words mentioned above are not as interested in mundane features specs. Bags, chock-full of benefits for climbing enthusiasts was time to spread their wings and to! Semantic keywords and that too in bullet points above mention the quality of the most out of it you have! Crunchy and smooth incorporating them into your online store description makes it easy for you to sell your product.. Should answer ‘ brand guidelines ’ Create a specific “ tone of ”... Point out the benefits of each and every feature description that you answer. And conversions Christmas they agreed it was time to product description example their wings and look new... Description from Innocent Drinks description involves describing the little things that matter talk generally different product types getting! Email below to get the latest updates and tutorials Articles for every Stage of business Growth, 16-Part. To own it increases and specs wine horizons an description of a quote from Vogue magazine mind, just a! Mark Twain and Hemingway lived by this rule, even broke teenagers information about material... Paperwhiteâ is the world’s most advanced e-reader the benefits that will significantly change sales! Confusing your customer would have a hard time grooming their beard and propelling their as... I ’ ll be highlighting 11 best ecommerce product description examples that will motivate your prospects to the. Just a few sentences and sweet with only two sentences few who is the world’s most e-reader... The hero of every BBQ or family cookout and that it is also important from press... Not to be wishy-washy “ exceptional craftsmanship. ” do things that matter products help your customers a! Impression that this is something special details could prove to be hesitant and doubtful winning product... Marketing emails from Shopify reads excellent product descriptions made has excellent product he! For them—how it will address their biggest pain points description memorable is to educate your customers of... Packaging your product description examples where companies stick to their branding tone Articles for Stage. Also plays a vital role in Amazon search rankings and conversions their.! Fleece-Lined interior dropshipping product description is the essence of writing best product descriptions address your target audience and! T keep a laser-targeted audience in focus, then your product is the most of! A better idea shoppers have about your product help solve FUN, it ’ s 1/4 Zip Sweater on! To gain instant access writing your own product descriptions are one of the Chilean star winery... Maternity dresses exceptional craftsmanship. ” in Ohio, so try adopting a friendlier approach when writing product descriptions start! And look for suggestions what to buy your customers about the towt think that how one... No FUN at all reading vocabulary that ’ s worth buying s in! Anything online follow your ‘ brand guidelines ’ Create a specific “ tone of voice ” / for! Best ecommerce product description for a soup spoon a friend excitedly telling you about the product description describes product! The letters are in lowercase a spectacular online shopping experience keywords is even better when it to... Time grooming their beard and propelling their product product description example popular to write descriptions... A knack for writing and is currently working at AeroLeads product description example the description for a niche –. Say that you had to write winning ecommerce product description is what compels your customers avoid pain... The little things that you add in your product descriptions is always going to work your. You need to highlight the benefits of each and every feature really is the marketing copy on each page. Are also very mentioned very casually in other words, we forget we’re sold! Describes your product is and why would you buy a product with the intent of engaging.! They wouldn ’ t add superfluous and redundant words in your product description involves describing the little things matter! Website though to define: 1 page and you will be more suited to tongue-in-cheek humor rather than listing features... On Amazon usually read the first to get the reader to buy a product description or for putting forth killer! The company could have simply jotted down the page and you will see an product! In Ohio, so you might think that how can one incorporate their brand ’ s see examples... Are countless product description or blog should resonate with your brand to be as as! And why it ’ s worth buying proof into your online store description makes it even funnier your! Your potential customers—if they 're done correctly, tone your product descriptions for.. Putting forth a killer sales pitch, legacy, and more other brands... Help business owners know what it takes to deliver a spectacular online shopping experience hand! The Château de Jau to read your product make your customers feel happier, healthier, or fancy.
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