The result: a healthy relationship based on loyalty, trust and returning customers. You can use cookies to determine if a visitor is a previous customer, or use a login through your loyalty or brand registration program to make the website switch to a version more personalized to that customer. 2 weeks free with no commitment necessary can let you test drive the power of personalisation for your business. (, 75% of consumers are more likely to buy from a retailer that recognises them by name, recommends options based on past purchases, OR knows their purchase history. Read the Black Friday Cyber Monday 2020 insights for ecommerce marketers. For example, Bailey’s CBD uses a quiz to discover their audience’s knowledge-level about CBD products for pets. Personalised emails deliver 6x higher transaction rates than non-personal. Men ended up being more than twice as likely to make … You’ll want to take what you learn from the data and find some ways to apply it to your own small business. Seeing these patterns can help you make better predictions about how you should position your products, where you should market them and where you should focus more of your company resources. Now let’s talk about how you can actually start personalizing as an ecommerce merchant. Website personalisation is a very key starting point but we feel the opportunities lie in aligning your entire customer strategy with a personalised approach. It completely changed what online users expected from eCommerce stores. Getting customers to sign up for a loyalty program, subscription program or registration allows you to ask a few questions by requiring some basic information for them to register. When compared to general broadcast email marketing, personalized emails are 26% more likely to be opened and 760% better at generating revenue. Let’s take a look at the 50 ecommerce marketing stats you need to know now. For example, you can segment customers by their quiz drop-off rate or the products they click on. Retention Strategies - Improving retention by just 5% can lift eCommerce profitability by 55% - discover the highest performing retention strategies here. Ninety-five percent of all purchases in the UK are projected to come via ecommerce by the year 2040. Let's take a look at benefits of personalization for eCommerce businesses. Gain a better understanding of who your audience is, 3. With ecommerce stats, you’ll get insight into where ecommerce is going in 2020. If you’re a little hesitant, why not start with a. of Segmentify’s product suite? Website personalisation is a very key starting point but we feel the opportunities lie in aligning your entire customer strategy with a personalised approach. It’s that simple. This helps them connect with your brand and become regular customers. Email remains the most essential communication channel, and personalizing your correspondence will multiply your results. [KPMG’s report] With buyer profile data, you can retarget your customer segments with paid ads that offer more specific and personalized product offerings and messaging. (, 4/5 companies report an uplift since implementing personalisation. Here’s an example of a personalized customer journey flow based on Octane AI’s Shop Quiz and Facebook Messenger tools. Meanwhile, Smart Insights reveals that one type of personalization (“visitors who viewed this also viewed”) can generate 68% of eCommerce revenue. But don’t take our word for it! (Intelliverse) (Statista, 2017) As recently as in 2015, Alibaba accounted for 9.3% of worldwide B2B ecommerce. Personalized email marketing generates a median ROI of, A targeted pop-up can increase sign-ups by. It has left a significant impact on traditional retailing. (Salesforce) Let's take a look at benefits of personalization for eCommerce businesses. 75% of consumers feel misunderstood by the brands they shop with which makes segmentation all the more important for ecommerce businesses. 78% of U.S. internet users said that personally relevant content from brands or companies increases their purchase activity. In short, eCommerce personalization is the ability to deliver a tailored shopping experience to every single customer. (Ometria) (, For online shoppers, 45% are more likely to shop on a site that offers personalised recommendations; and 56% of online shoppers are more likely to return to a site that offers product recommendations. (, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalised service or experience. Quiz After recommending products in the quiz results page, they also share blog content to educate those customers. Segmented and targeted emails generate 58% of all revenue. Looking at email personalisation leads to the question “How do we support the many needs of our customers in a targeted way?” This comes through segmentation and making sure you meet (and exceed!) When website content is not personalized, When customers receive personalized ads based on the websites they visit, the revenue of the product, Personalized shopping cart recommendations influenced. The latest eCommerce personalization trends suggest that visitors want more, rather than less personalization. In this article, I’ll dive into the mind-blowing personalization stats to show you why it’s important to personalize every marketing channel. This record-breaking shopping weekend shows that ecommerce is resilient and more important than ever. Chinese eCommerce companies accounted for most sales in 2019, with 1.9 trillion or 54.7% of all eCommerce market share. 59% of online shoppers believe it’s easier to find more interesting products on personalized online stores. (Mailchimp)  the needs, wants and expectations of your customer. Creating a more personalized experience is a top priority for B2C marketers. Simple: many businesses don’t have a customer data platform or data collection methods in order to offer advanced personalization. Get more personal with your customers today, and watch your engagement and revenue skyrocket like you’ve always dreamed of it doing. Let’s take a look at some influence personalisation has been having in the ecommerce world. Think of it like the digital equivalent of walking into a physical store and being greeted by a friendly clerk who helps you … Whether its pop-ups or product upsells, you can leverage your buyer profile data to personalize the website experience for your customers.
2020 ecommerce personalization stats